Cassa reversibile
La cassa reversibile dell’Ideo permette di capovolgere il quadrante, proteggendolo da urti e graffi, offrendo vantaggi pratici e un tocco di novità al design tradizionale degli orologi.
CABRIOLET
Conosciuto anche come «Ideo», questo straordinario pezzo di storia orologiera viene celebrato come uno dei primi orologi reversibili mai realizzati. Basato su un brevetto del 1933, questo innovativo segnatempo era caratterizzato da un design che consentiva a chi lo indossava di capovolgere la cassa dell’orologio, proteggendo da danni il delicato vetro e il quadrante. Questa funzionalità reversibile ha messo in luce l’ingegno di Universal Genève nell’ambito dell’arte orologiera innovativa e pratica.
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But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?
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On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.
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Founded in 1894, Universal Genève has been at the forefront of Swiss watchmaking for over a century. The brand's commitment to innovation, precision, and timeless design has earned it a place in the hearts of collectors and enthusiasts alike. The Compax line, introduced in the 1930s, quickly became a symbol of Universal.
Genève’s dedication to excellence. The "Nina Rindt" model, in particular, marries functionality with elegance, showcasing the brand’s history of creating beautiful and reliable watches.
From renowned actors and artists to sports legends, this timepiece has become a favorite for its blend of historical significance.
Founded in 1894, Universal Genève has been at the forefront of Swiss watchmaking for over a century. The brand's commitment to innovation, precision, and timeless design has earned it a place in the hearts of collectors and enthusiasts alike. The Compax line, introduced in the 1930s, quickly became a symbol of Universal.
Genève’s dedication to excellence. The "Nina Rindt" model, in particular, marries functionality with elegance, showcasing the brand’s history of creating beautiful and reliable watches.
From renowned actors and artists to sports legends, this timepiece has become a favorite for its blend of historical significance.
Founded in 1894, Universal Genève has been at the forefront of Swiss watchmaking for over a century. The brand's commitment to innovation, precision, and timeless design has earned it a place in the hearts of collectors and enthusiasts alike. The Compax line, introduced in the 1930s, quickly became a symbol of Universal.
Genève’s dedication to excellence. The "Nina Rindt" model, in particular, marries functionality with elegance, showcasing the brand’s history of creating beautiful and reliable watches.
From renowned actors and artists to sports legends, this timepiece has become a favorite for its blend of historical significance.
Founded in 1894, Universal Genève has been at the forefront of Swiss watchmaking for over a century. The brand's commitment to innovation, precision, and timeless design has earned it a place in the hearts of collectors and enthusiasts alike. The Compax line, introduced in the 1930s, quickly became a symbol of Universal.
Genève’s dedication to excellence. The "Nina Rindt" model, in particular, marries functionality with elegance, showcasing the brand’s history of creating beautiful and reliable watches.
From renowned actors and artists to sports legends, this timepiece has become a favorite for its blend of historical significance.
Gerald Genta’s iconic 50’s design for the Scandanivan Air Service as they pioneered a new route from Europe to the USA via the North Pole
1897
Arrivo di Louis Berthoud
Dopo la morte di Descombes, Perret promuove a partner Louis Berthoud, suo contabile con un grande senso degli affari. Un anno dopo, i due presentano l’Universal Watch Extra, un cronografo con contatore da 30 minuti.
CAPISALDI DEL DESIGN
LE ICONE
Dal Cabriolet reversibile e dal giramondo Polerouter all’amato modello Compax e il raffinato Tri-Compax: esplori le caratteristiche che hanno permesso agli orologi Universal Genève di resistere alla prova del tempo.
MAGAZINE
Le presentiamo UG Magazine, in cui convergono il patrimonio storico e il futuro di Universal Genève. Scopra le storie, le persone e gli orologi che definiscono questo iconico brand, dagli importanti traguardi del suo passato fino alle prospettive future.
Famoso nel mondo dell’orologeria per aver scritto dei libri sulla storia degli orologi con lo pseudonimo di John Goldberger, Auro Montanari è stato un collezionista di orologi d’epoca per...
Universal Genève presenta il suo nuovo logo, un simbolo che unisce passato e presente. Scopra com’è stato creato.
Le presentiamo il lungimirante personaggio, la cui leadership, innovazione e creatività hanno dato forma agli intramontabili esemplari che hanno fatto entrare Universal Genève nei libri di...