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Cabriolet

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CABRIOLET

Also known as the “Ideo” this remarkable piece of horological history is celebrated as one of the first reversible watches ever made. Based on a patent from 1933, this innovative timepiece features a design that allows the wearer to flip the watch case, protecting the delicate crystal and dial from damage. This reversible functionality highlights Universal Genève’s ingenuity in innovative and practical watchmaking.

Reversible case

Reversible Case

The Ideo’s reversible case allows the watch face to be flipped over, protecting it from shocks and scratches, providing both practical benefits and a novel twist to traditional watch design.

Art Deco Design new

Art Deco Design

Featuring a sleek rectangular case and intricate detailing, the Ideo showcases the elegant Art Deco style, making it a favorite among collectors for its high-quality materials and meticulous craftsmanship.

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Cabriolet Slideshow1
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Cabriolet Slideshow 2

 

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But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?

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On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.

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UG Watch
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Founded in 1894, Universal Genève has been at the forefront of Swiss watchmaking for over a century. The brand's commitment to innovation, precision, and timeless design has earned it a place in the hearts of collectors and enthusiasts alike. The Compax line, introduced in the 1930s, quickly became a symbol of Universal.

Genève’s dedication to excellence. The "Nina Rindt" model, in particular, marries functionality with elegance, showcasing the brand’s history of creating beautiful and reliable watches.
From renowned actors and artists to sports legends, this timepiece has become a favorite for its blend of historical significance.

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Founded in 1894, Universal Genève has been at the forefront of Swiss watchmaking for over a century. The brand's commitment to innovation, precision, and timeless design has earned it a place in the hearts of collectors and enthusiasts alike. The Compax line, introduced in the 1930s, quickly became a symbol of Universal.

Genève’s dedication to excellence. The "Nina Rindt" model, in particular, marries functionality with elegance, showcasing the brand’s history of creating beautiful and reliable watches.
From renowned actors and artists to sports legends, this timepiece has become a favorite for its blend of historical significance.

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history_1
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history_3

Founded in 1894, Universal Genève has been at the forefront of Swiss watchmaking for over a century. The brand's commitment to innovation, precision, and timeless design has earned it a place in the hearts of collectors and enthusiasts alike. The Compax line, introduced in the 1930s, quickly became a symbol of Universal.

Genève’s dedication to excellence. The "Nina Rindt" model, in particular, marries functionality with elegance, showcasing the brand’s history of creating beautiful and reliable watches.
From renowned actors and artists to sports legends, this timepiece has become a favorite for its blend of historical significance.

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Code & Measurements -  center

Founded in 1894, Universal Genève has been at the forefront of Swiss watchmaking for over a century. The brand's commitment to innovation, precision, and timeless design has earned it a place in the hearts of collectors and enthusiasts alike. The Compax line, introduced in the 1930s, quickly became a symbol of Universal.

Genève’s dedication to excellence. The "Nina Rindt" model, in particular, marries functionality with elegance, showcasing the brand’s history of creating beautiful and reliable watches.
From renowned actors and artists to sports legends, this timepiece has become a favorite for its blend of historical significance.

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