Wendegehäuse
Dank des Wendegehäuses der Ideo lässt sich das Zifferblatt umdrehen, wodurch es vor Stössen und Kratzern geschützt wird. Dies bietet sowohl praktische Vorteile als auch eine neuartige Variante des traditionellen Uhrendesigns.
CABRIOLET
Dieses bemerkenswerte Stück Uhrmacherkunst ist auch unter dem Namen «Ideo» bekannt und wird als eine der ersten jemals produzierten Wendeuhren gefeiert. Das Design dieses innovativen Zeitmessers, der auf einem Patent aus dem Jahr 1933 basiert, ermöglicht es dem Träger, das Uhrengehäuse umzudrehen, um das empfindliche Uhrglas und das Zifferblatt vor Beschädigungen zu schützen. Diese Wendefunktion belegt den Einfallsreichtum von Universal Genève als Hersteller innovativer und praktischer Uhren.
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But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the master-builder of human happiness. No one rejects, dislikes, or avoids pleasure itself, because it is pleasure, but because those who do not know how to pursue pleasure rationally encounter consequences that are extremely painful. Nor again is there anyone who loves or pursues or desires to obtain pain of itself, because it is pain, but because occasionally circumstances occur in which toil and pain can procure him some great pleasure. To take a trivial example, which of us ever undertakes laborious physical exercise, except to obtain some advantage from it? But who has any right to find fault with a man who chooses to enjoy a pleasure that has no annoying consequences, or one who avoids a pain that produces no resultant pleasure?
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On the other hand, we denounce with righteous indignation and dislike men who are so beguiled and demoralized by the charms of pleasure of the moment, so blinded by desire, that they cannot foresee the pain and trouble that are bound to ensue; and equal blame belongs to those who fail in their duty through weakness of will, which is the same as saying through shrinking from toil and pain. These cases are perfectly simple and easy to distinguish. In a free hour, when our power of choice is untrammelled and when nothing prevents our being able to do what we like best, every pleasure is to be welcomed and every pain avoided. But in certain circumstances and owing to the claims of duty or the obligations of business it will frequently occur that pleasures have to be repudiated and annoyances accepted. The wise man therefore always holds in these matters to this principle of selection: he rejects pleasures to secure other greater pleasures, or else he endures pains to avoid worse pains.
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Founded in 1894, Universal Genève has been at the forefront of Swiss watchmaking for over a century. The brand's commitment to innovation, precision, and timeless design has earned it a place in the hearts of collectors and enthusiasts alike. The Compax line, introduced in the 1930s, quickly became a symbol of Universal.
Genève’s dedication to excellence. The "Nina Rindt" model, in particular, marries functionality with elegance, showcasing the brand’s history of creating beautiful and reliable watches.
From renowned actors and artists to sports legends, this timepiece has become a favorite for its blend of historical significance.
Founded in 1894, Universal Genève has been at the forefront of Swiss watchmaking for over a century. The brand's commitment to innovation, precision, and timeless design has earned it a place in the hearts of collectors and enthusiasts alike. The Compax line, introduced in the 1930s, quickly became a symbol of Universal.
Genève’s dedication to excellence. The "Nina Rindt" model, in particular, marries functionality with elegance, showcasing the brand’s history of creating beautiful and reliable watches.
From renowned actors and artists to sports legends, this timepiece has become a favorite for its blend of historical significance.
Founded in 1894, Universal Genève has been at the forefront of Swiss watchmaking for over a century. The brand's commitment to innovation, precision, and timeless design has earned it a place in the hearts of collectors and enthusiasts alike. The Compax line, introduced in the 1930s, quickly became a symbol of Universal.
Genève’s dedication to excellence. The "Nina Rindt" model, in particular, marries functionality with elegance, showcasing the brand’s history of creating beautiful and reliable watches.
From renowned actors and artists to sports legends, this timepiece has become a favorite for its blend of historical significance.
Founded in 1894, Universal Genève has been at the forefront of Swiss watchmaking for over a century. The brand's commitment to innovation, precision, and timeless design has earned it a place in the hearts of collectors and enthusiasts alike. The Compax line, introduced in the 1930s, quickly became a symbol of Universal.
Genève’s dedication to excellence. The "Nina Rindt" model, in particular, marries functionality with elegance, showcasing the brand’s history of creating beautiful and reliable watches.
From renowned actors and artists to sports legends, this timepiece has become a favorite for its blend of historical significance.
Gerald Genta’s iconic 50’s design for the Scandanivan Air Service as they pioneered a new route from Europe to the USA via the North Pole
1897
Louis Berthoud wird Partner
Nach dem Tod von Descombes macht Perret seinen geschäftsgewandten Buchhalter Louis Berthoud zum Partner. Ein Jahr später präsentieren die beiden die Universal Watch Extra, einen Chronographen mit 30-Minuten-Zähler.
LEGENDÄRES DESIGN
DIE IKONEN
Von der wendbaren Cabriolet, über die Weltenbummlerin Polerouter bis hin zur beliebten Compax und der raffinierten Tri-Compax – entdecken Sie die Eigenschaften, die den Uhren von Universal Genève ihren anhaltenden Erfolg beschert haben.
MAGAZINE
Mit dem Launch des UG Magazine bieten wir exklusive Einblicke in die eindrucksvolle Geschichte und vielversprechende Zukunft von Universal Genève. Entdecken Sie die Geschichten, Menschen und Zeitmesser, die diese ikonische Marke geprägt haben – von bedeutenden Meilensteinen bis hin zu den Visionen und Zielen der Zukunft.
Auro Montanari ist in der Welt der Uhren als Autor historischer Uhrenbücher bekannt, die er unter dem Pseudonym John Goldberger schrieb. Er sammelt seit mehr als 45 Jahren Vintage-Uhren.…
Universal Genève enthüllt sein neues Logo, das eine Brücke zwischen Vergangenheit und Gegenwart schlägt. Erfahren Sie mehr über den Entstehungsprozess.
Lernen Sie den Visionär kennen, dessen Führungsqualitäten, Innovationsgeist und Kreativität zur Entstehung der zeitlosen Uhren geführt haben, die Universal Genève einen Platz in den…